Rhetorical analysis of the public argument Essay

Rhetorical analysis of the public argument - Essay Example The video has underscored the key elements of the content and the audience can easily identify with the purpose of the argument. The video vividly demonstrates that urbanization should not be halted to protect air from pollution. But should be done by having more efficient solutions being implemented and thoroughly obeyed by everyone, so as to have a healthy atmosphere. The author has been keen to chose this method to convey his argument with the audience in mind. Use of video has allowed the author to support his arguments with images in the form of photographs, statistical features, and music. The audience attention is well captured by this genre as it involves several senses at the same time. Listening and watching and interpreting at the same time is a technique that ensures that the purpose and a message are delivered. The author exploits this genre as a better way of convincing his audience about the subject matter. The author has beeen very guarded while having a video in plac e as the target audience is the government. The author skillfully shares his insight about causes of pollution and strategically illustrates to the audience how the problem can be addressed. The government in this case is expected to make the suggested measures a success story. The author places his argument in a context that involves a world that has been affected by air pollution. He draws vivid examples from traditional Beijing and the urbanized and industrialized Beijing. By so doing, the target audience can appreciate the transitions that come with urbanization. The video appeals to logos while illustrating that urbanization would still have a place in a world that would want to reduce pollution. The video uses images that reveal how much urbanization has contributed to air pollution. With an image showing the mode of transport in traditional Beijing (Mu). The audience can find touch with the